By: The Intrepid Artist
The art of pricing your illustration services has proven to stump creatives again and again. Price yourself too high and you might scare clients away. Price yourself too low and you can’t pay basic bills.
In my experience, pricing has more to do with self-esteem, self-confidence, and self-worth – than the “going rate” or the numbers.
That being said, most creatives project these self-doubts by underpricing themselves, which results in failed creative businesses... >>> CONTINUE TO READ THE ARTICLE
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